Author: Rhea Arora

Media Pitch vs. Press Release: How They Differ and When to Use Them

A media pitch is like a tailored invitation to a conversation, while a press release is more like a formal announcement usually distributed to multiple news sources.

10 Free PR Newsletters You Can Subscribe To Today

Staying on top of industry trends is key to success in communications. Here are our top free newsletter picks to help PR pros keep informed!

The Role of PR in Brand Building: Establishing Authenticity Through Consistency

Strategic automation empowers PR teams to maintain a consistent and authentic brand voice across diverse interactions.

Optimizing Your Public Relations Workflow to Achieve Clarity

Scattered workflows are a barrier to collaboration. What PR teams need is an all-in one solution that streamlines the most crucial elements of their day-today.

PR Metrics that Matter: Beyond Ad Value Equivalency and Share of Voice

PR teams do a lot of behind-the-scenes work. Quantifying these efforts as measurable metrics can firm up credibility with internal stakeholders.

Will AI Replace Public Relations Professionals?

Even as technologies such as artificial intelligence transform the way we work, the human touch remains irreplaceable for public relations professionals.

How Automating PR Reports Can Elevate Your Brand Strategy

Automating your reporting will free up your time while offering insight into which strategies are working.

Managing Large Media Relations Teams in the Remote Work Era

You’re not just managing teams, you’re pioneering a new way of working. Here’s how to get started leading your remote media relations team more effectively.