Author: Rhea Arora

Tracking Issues Management Work That Doesn’t Make The News (Thankfully!)

Track and show the impact of the ‘invisible’ work that drives so much of your team’s success.

PR Metrics that Matter: Beyond Ad Value Equivalency and Share of Voice

PR teams do a lot of behind-the-scenes work. Quantifying these efforts as measurable metrics can firm up credibility with internal stakeholders.

Will AI Replace Public Relations Professionals?

Even as technologies such as artificial intelligence transform the way we work, the human touch remains irreplaceable for public relations professionals.

How Automating PR Reports Can Elevate Your Brand Strategy

Automating your reporting will free up your time while offering insight into which strategies are working.

Managing Large Media Relations Teams in the Remote Work Era

You’re not just managing teams, you’re pioneering a new way of working. Here’s how to get started leading your remote media relations team more effectively.