Track your media and issues work from start to finish

Managing and responding to media requests is the lifeblood of reputation management for large public and private sector organizations.

Broadsight allows you to track your requests, your responses, and your results—all with one easy-to-use tool. Everyone on your team will know who is handling what requests with quick access to the journalist, the outlet, the story angle, who will speak to it, and what messages they’ll deliver.

Screenshot of media interaction on Broadsight Tracker

Trusted by universities, private organizations and more.

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Show the impact of the ‘invisible work’ done by your team every day

Record your reactive work such as media training, communications counsel, issues note development, communications strategy creation and execution. Highlight your proactive efforts and the many critical but hidden support tasks that go into the execution of any proactive communications strategy. 

Save time and money while getting better results

When you know where your team is focusing its efforts and the return on that investment, you can adjust your strategies for maximum impact. Broadsight will show you which topics, campaigns and spokespeople your team has promoted. Our customized dashboard will give you instant insight and actionable intelligence to guide future proactive and reactive communications efforts.

Generate data that demonstrates your team’s value

Broadsight allows you to easily generate customizable reports, charts and summaries to show how your team’s media relations and issues efforts are building and protecting your organization’s reputation. It quantifies all media relations activities in a way never done before, providing analytics as you set and exceed benchmarks.

Protect and enhance your organization’s reputation

Complex issues may require a team effort. With Broadsight, multiple team members can visit a single source to get up to speed on an issue. They’ll see the communications materials, web links, approvals necessary for response and past tracked media enquires related to the issue – all in one place. Gone are the messy shared drive or disorganized Google Sheets. It’s all accessible from anywhere.

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Screen shot of Broadsight Tracker media contact page

Up-to-date media and expert contacts at your fingertips

Every media request has a journalist and spokesperson/expert attached. Broadsight allows you to record not just their names, email addresses, phone numbers and news outlets, but also the topics they care about and notes to share with your team. Got a story idea you want to put out there? Find out in minutes which of your contacts has been receptive to similar stories in the past. Need to track down an expert for media? Instantly find who has spoken on which topics and when.

Make communications efforts visible to everyone on your team

Broadsight facilitates collaboration among hybrid and remote teams by giving everyone line of sight into media requests and management of issues. No more doubling up on media requests or frantically searching your files or inbox for that random statement developed by a colleague who is now on vacation.

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Know that your confidential information is secure

The Broadsight Tracker has been developed in consultation with the University of British Columbia’s information security office and in accordance with UBC’s information security standards and application security guidelines. Data is stored on a dedicated Amazon Web Services instance, with user authentication through AWS Cognito. With servers in Montreal, Broadsight maintains Canadian data sovereignty and compliance with Canadian data privacy regulations.

Record

Log media requests and services as soon as they come in, along with all relevant information.

Respond

Attach a spokesperson and messaging, and always be able to see the current status of any request.

Report

Create customizable charts and graphs that give a clear picture of your organization’s engagement with media.

“The Tracker has been incredibly helpful for us to manage and track the large volume of media and issues related enquiries we receive every week. The analytics have given us a real-time view into how our media relations efforts align with our university’s strategic priorities, while providing us with additional insights to adjust our media approach and maximize earned media coverage. It has saved us time and money and we couldn’t be happier with our media tracker.”

Dean Parthenis, Director, Media and Issues Management, University of Calgary

“Our team deals with a lot of media requests, and the Broadsight Tracker has made it so much easier to make sure nothing falls between the cracks. My team can always see at a glance which requests are being handled and who is handling them, regardless of where we’re working. When similar topics come up again and again, we can easily access past entries and see how they were handled to save ourselves a lot of time.”

Erik Rolfsen, Senior Media Relations Specialist, UBC Media Relations

FAQ


Who is the Broadsight Tracker for?

Broadsight is for media relations and issues management teams in large public or private sector organizations who need an easy way to track their day-to-day work and distill it down into actionable intelligence through customizable analytics and reports.


Who made the Broadsight Tracker?

Broadsight began as an in-house tool designed by high-performing media relations and issues management professionals to help them in their work. It is being jointly co-developed for broader use by the University of British Columbia and the founder.

Meet the Team


How long has Broadsight been operating for?

In development since 2019, Broadsight is currently in use in some of Canada’s largest research universities with applicability to numerous public and private sector environments.


How did you come up with the concept?

Quantifying the work of media relations teams has always been a challenge, particularly in large distributed organizations. What started as an expansive Google Sheet database was turned into a cloud-based tool incorporating the best principles and features identified by media relations teams across Canada and optimized by UBC’s large media relations team.


How much does it cost?

Prices vary based on the number of seats your organization needs. We offer a range of plans that can be customized to meet your media team’s specific needs.


How many people can use it?

As many people as you need.


Is this another media monitoring tool?

No. Broadsight Tracker is very different from existing media monitoring tools. It is designed to support collaboration and track the specific response of your team, not just the coverage you or your organization generate. Broadsight provides an incredibly helpful companion to media monitoring tools on the market, helping you directly connect your efforts to their results.


Is it secure?

Yes. The Broadsight Tracker has been developed in consultation with the University of British Columbia’s information security office and in accordance with UBC’s information security standards and application security guidelines. Data is stored on a dedicated Amazon Web Services instance, with user authentication through AWS Cognito. With servers in Montreal, Broadsight maintains Canadian data sovereignty and compliance with Canadian data privacy regulations.


How can I find out if Broadsight is right for my team?

Book a demo with the founder today and he’ll walk you through it.


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Find out if Broadsight Tracker is right for your team

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