News
The Role of PR in Brand Building: Establishing Authenticity Through Consistency
Strategic automation empowers PR teams to maintain a consistent and authentic brand voice across diverse interactions.
Scaling Media Relations: From Excel to Customized Coordination Tools
Navigating the challenges of scaling a media relations team – from Excel chaos to finding the middle ground for efficiency and impact.
Optimizing Your Public Relations Workflow to Achieve Clarity
Scattered workflows are a barrier to collaboration. What PR teams need is an all-in one solution that streamlines the most crucial elements of their day-today.
Tracking Issues Management Work That Doesn’t Make The News (Thankfully!)
Track and show the impact of the ‘invisible’ work that drives so much of your team’s success.
PR Metrics that Matter: Beyond Ad Value Equivalency and Share of Voice
PR teams do a lot of behind-the-scenes work. Quantifying these efforts as measurable metrics can firm up credibility with internal stakeholders.
Will AI Replace Public Relations Professionals?
Even as technologies such as artificial intelligence transform the way we work, the human touch remains irreplaceable for public relations professionals.
How to Build a Media List That Will Actually Respond
Building a media list is easy. Many software tools will do it for you. Building a media list that will actually respond to your pitches is harder.
The Power of Collaboration in Media Relations
The idea behind Broadsight Tracker was to create a single platform where your entire media relations team can share and access crucial information in real time.
How Automating PR Reports Can Elevate Your Brand Strategy
Automating your reporting will free up your time while offering insight into which strategies are working.
8 Questions to Ask Journalists Who Request an Interview
Your first contact with a journalist is an opportunity to learn more about their story, so ask these important questions.
