Author: Erik Rolfsen

Web Traffic Terms Every PR Professional Should Know

Decoding web traffic jargon to help you better understand and connect with audiences in the digital-first era.

Media Training Exercises That Will Prepare You For Anything

A list of practical and proven media training exercises to get you ready for your next interview.

Media Relations in Higher Education: Working With The Student Press

Practical tips from media relations professionals who deal with the student press every day.

How to Build a Media List That Will Actually Respond

Building a media list is easy. Many software tools will do it for you.  Building a media list that will actually respond to your pitches is harder.

8 Questions to Ask Journalists Who Request an Interview

Your first contact with a journalist is an opportunity to learn more about their story, so ask these important questions.