Track and show the impact of the ‘invisible’ work that drives so much of your team’s success.
PR teams do a lot of behind-the-scenes work. Quantifying these efforts as measurable metrics can firm up credibility with internal stakeholders.
Even as technologies such as artificial intelligence transform the way we work, the human touch remains irreplaceable for public relations professionals.
Building a media list is easy. Many software tools will do it for you. Building a media list that will actually respond to your pitches is harder.
The idea behind Broadsight Tracker was to create a single platform where your entire media relations team can share and access crucial information in real time.
Automating your reporting will free up your time while offering insight into which strategies are working.
Your first contact with a journalist is an opportunity to learn more about their story, so ask these important questions.
You’re not just managing teams, you’re pioneering a new way of working. Here’s how to get started leading your remote media relations team more effectively.