Category: News

Executive Storytelling: A Key Skill for Leaders to Connect with Their Audience

Storytelling is an essential skill for CEOs. By sharing personal experiences and focusing on people, purpose, and place, leaders can build trust, inspire teams, and drive success.

PR Jargon That Makes Ex-Journalists Cringe

Working in communications often means navigating a sea of convoluted jargon, but understanding industry-specific terms can be crucial for career changers.

Your Boss Cancelled a Big Interview on Short Notice. What Now?

Being the media relations person stuck in the middle of this situation can be extremely uncomfortable. Here are some tips on how to navigate it.

Different Types of Media Interviews and How To Prepare for Them

Understanding the nuances of different types of media interviews can help you communicate more effectively.

Broadsight Welcomes Developer Qin Yang

We are thrilled to introduce the newest addition to our team at Broadsight, Qin Yang.

Defining and Measuring Reputational Risk

Being able to measure reputational risk allows you to distinguish whether an issue is merely noise, or an early sign crisis.

The Message Box: A Powerful Tool for Communicating Science

Sharing the intricacies and significance of scientific research is hard, but a unique tool called the Message Box makes it easier.

How to Diversify Your Strategy in a Shrinking Media Landscape

As the traditional media landscape shrinks, PR professionals must adapt diverse strategies for effective and impactful outreach.

How to Create a Safe Learning Environment for Media Training

As the trainer, you must provide a safe learning environment for media training. People who are intimidated won’t be able to learn and perform effectively.

Crisis Communications: Post-Crisis Evaluation and Recovery

Communications play a pivotal role in restoring reputation and stakeholder confidence after a crisis.