News
AI Is Accelerating News Cycles: Is Your Media Team Ready?
Generative AI tools have accelerated the development and circulation of news stories, which means communications teams now need infrastructure that enables a swift, coordinated response.
How Comms Teams Can Use AI Without Losing Control
The goal isn’t to use AI everywhere. It’s to use it where it adds value without undermining judgment.
AI-Generated Misinformation: When the Fake Quotes Start Rolling In
Misinformation in the age of generative AI isn’t just a reputational issue—it’s a logistical one.
The Hidden Cost of Using Spreadsheets for Media Relations
The shift from improvised tools to purpose-built platforms is not cosmetic. It changes the way communications teams operate, how they think, how they respond and how they plan.
Building Trust Through Data-Driven Insights
The shift toward data-informed communications is a strategic necessity as expectations rise for transparency, accountability and strategic guidance.
The PR Mirage: What Fyre Festival Revealed About Message Discipline
Fyre Festival wasn’t just a failure. It was a manufactured illusion, an elaborate PR mirage that collapsed the moment reality intruded.
Failure Was Not an Option: How Mission Control Saved Apollo 13
NASA had a mission control room, where data from Apollo 13 was gathered, analyzed and acted upon in real time. Today, businesses and organizations face their own high-stakes environments—not in space, but in the public sphere, where misinformation, brand perception and media narratives evolve rapidly.
Stop Sending Snooze-Worthy Press Releases: Tell Stories That Stick
When your next announcement lands, ensure it reads like something a person would genuinely want to read.
No Statement at This Time: A Father’s Guide to Saying Just Enough
A good father doesn’t rush the message. He doesn’t answer until the stakeholders are aligned. He understands that you can’t walk something back once it’s said.
