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Tracking Issues Management Work That Doesn’t Make The News (Thankfully!)
Track and show the impact of the ‘invisible’ work that drives so much of your team’s success.
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PR Metrics that Matter: Beyond Ad Value Equivalency and Share of Voice
PR teams do a lot of behind-the-scenes work. Quantifying these efforts as measurable metrics can firm up credibility with internal stakeholders.
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Will AI Replace Public Relations Professionals?
Even as technologies such as artificial intelligence transform the way we work, the human touch remains irreplaceable for public relations professionals.
